A Semantic Differential question allows users to rate a variable, or set of variables, on a scale of choices. The choices can be “Y to X” or “Unsatisfied to Satisfied”. There are labels at either ends of the question, and the choices display horizontally.
This is a great question type to use if you want users to rank a specific item, or set of items. For example, you can ask customers how they felt about your customer service and affordability on a scale of “Poor to Great” with a Semantic Differential question.
- Within your form, click on the Questions tab in the top left corner
- Under Advanced Questions, double-click or click and drag the Semantic Differential question to add it to your form.
- Optional: Add an Identifier to your question
- Enter the Question Title
- Optional: Add a Description
- Add your Choices.
NOTE: You can add the Choices individually by clicking Add or by clicking the Bulk button. You can add the variables in a list within the Bulk Editor.
i. Set the Score for each Choice.
- Add your Variables.
NOTE: You can add the Variables individually by clicking Add or by clicking the Bulk button. You can add the variables in a list within the Bulk Editor.
- Add your Right Hand Variable. When you click on the Variable on the left hand side you will see an option to add text to be displayed on the right side of the scale.
i. Decide if the Variable will be Required or Optional
- Set the +Display settings
- Set the +Options settings
i. Set the Minimum and Maximum values as well as the Step Size.
ii. Set the Right and Left Labels
|1st Column Size||
The 1st column displays the Variable Labels. Adjusts the first columns width in comparison to width of the question. By default, this option is 30%.
You can go as low as 10% of the question or as high as 90%.
NOTE: You cannot remove or hide the first column from the question.
Display this question side by side with another question.
NOTE: This will need to be enabled on the other question as well.
|Append to previous question||
This question type appends to the question before it to make it appear that they are connected within the form.
NOTE: Any Branching Logic, such as to hide or show the previous question, will also apply to this question.
You can adjust the width based on a percentage of the size of the page. By default, the value is 100% to make it to the fit the page size.
Show borders around the question.
|Alternate Background Colour||
Each Column will be an alternate shade/colour.
Selecting this option randomizes the variables within the Semantic Differential question upon each form refresh.
Variables (Rows) within your Semantic Differential question will appear in alphabetical order (A-Z).
TIP! Use this if you are going to be adding Variables/Choices to your form after already collecting data. This will allow you to maintain your alphabetical order without jeopardizing your data. Refer to How to Safely Make Changes to a Live Form for more information.
Force a response in a column to remain unique. No two variables can have identical responses